Privacy Notice
Hemofarm complies with all legal provisions on data protection. The protection of the privacy of visitors to this website is very important to Hemofarm. Therefore, please take into account the following information:

Hemofarm has set up links from all pages of this website to this data protection statement; if this is not the case, it is due to a technical error. In these exceptional cases, access to this statement is, however, possible via the website's start page.

In the future, it may be necessary for Hemofarm to update this data protection statement. Such changes will then be posted on this page so you will always have complete knowledge of the type and scope of personal data which Hemofarm keeps, and for which purposes Hemofarm processes and utilizes such data.

Additional statements (for example, on the use of the data) may be added on pages where Hemofarm saves personal data, if necessary.

1. General information on the collection of personal data

a) The protection of your privacy when using our websites is very important to us, which is why we collect your personal data in accordance with legal requirements on data protection. Personal data are any information that relates to an identified or identifiable natural person, e.g. name, address, e-mail address, user behaviour. The following sections inform you about how we handle your personal data.

b) The responsible person, pursuant to the Personal Data Protection Regulation is Hemofarm Joint Stock Company /Hemofarm A.D./, Beogradski put bb, 26300 Vršac, Serbia, Our Business Compliance Manager can be reached at or by using our postal address accompanied by the words ‘To the attention of the Business Compliance Manager’.

c) If you are under 16 years of age, please obtain the consent of a parent/legal guardian before you provide personal data to Hemofarm.

d) The legal grounds for the processing of your personal data are defined in the applicable Personal Data Protection Regulation. Depending on the permissible purpose for processing of your personal data that is described below, the processing for the purpose of the compliance with our legal obligations or safeguard the legitimate interests of Hemofarm or third parties, is always carried out on condition that it does not exceed your interests or basic rights and freedoms. Furthermore, if necessary, the processing is carried out on the basis of your explicit consent, insofar as you have issued such consent to us.

2. Your rights

According to the applicable provisions of the Personal Data Protection Regulation, you can exercise the following rights with us:

• Right to information
• Right to access/copy
• Right to rectification
• Right to restriction of processing
• Right to deletion / ‘right to be forgotten’
• Right of appeal
In order to exercise any of the above stated rights, you can contact us at any time:

If the processing of your personal data is based on your consent, you are entitled to object or withdraw your consent at any time, with effect for the future. The legality of the processing based on your consent until the withdrawal of the consent remains unaffected. Given consent can certainly be cancelled at the following address, at any time, with effect for the future:

Hemofarm A.D.
Beogradski put bb
26300 Vršac, Serbia
Phone: +381 13 803 100
Fax: +381 13 803 100

Furthermore, you are entitled to complain about our processing of your personal data to the data protection supervisory authority which can be accessed at

3. Collection of personal data when visiting a website

a) You can visit our homepage without identifying yourself. As is common for almost all websites, the server that hosts our website (webserver) automatically collects information about you if you visit our homepage. Such data are technically necessary for us and ensure the website stability and security.

The webserver automatically identifies certain personal data such as your IP-address, date and time of you visit to our homepage, browser used by you (e.g. Internet explorer, Firefox), operating system (e.g. Windows, Linux, MAC OS) as well as the domain name and address of your internet provider (e.g. Telekom, SBB, Telenor). Our website uses cookies (see the section below), and the webserver saves this information as well.

We analyze server protocols on a regular and anonymous basis for statistical purposes (clickstream analyses) in order to be able to evaluate how our website is used. Based on these insights, we can optimize our internet presence. Furthermore, we can use this information in case of misuse of the system in cooperation with your internet provider and/ or competent authorities, in order to identify the person responsible for the misuse.

b) In addition to the aforestated data, cookies are stored on your computer when you use our website. Cookies are small text files that are saved on your hard drive in an area determined by your browser and through which the entity that sets the cookie (in this case us) receives certain information. Cookies cannot run programs or transmit a virus to your computer. They serve to make the web presence in general more user-friendly and more effective.

aa) This website uses the following types of cookies, the scope and function of which are described below:

– Transient cookies (please see bb)
– Persistent cookies (please see cc).
Transient cookies are deleted automatically as soon as you close the browser. These include session-cookies in particular. These save a so-called session-ID, by which different requests of the browser can be allocated to a joint session. This allows your computer to be recognized if you return to our website. The session-cookies are deleted as soon as you log out or close the browser.

cc) Persistent cookies are deleted automatically after a specific period of time, which may differ depending on the cookie. You can delete cookies in your browser security settings, at any time.

dd) You can configure your browser settings according to your wishes and e.g. decline the acceptance of third-party-cookies or all cookies. We point out, however, that you may not be able to use all features of this website.

ee) We use cookies in order to identify you for subsequent visits, if you have an account with us. Otherwise, you would have to log-in for each visit separately. c) Cookies of third parties on our websites

We allow third parties to place cookies for this website on your computer.

This website uses Google Analytics, a web analysis service of Google Inc. (‘Google’). We have concluded a corresponding contract with the provider for order data processing.

The relationship with the web analytics provider is based on the Privacy Shield Agreement between the European Union and the USA. Google is licensed under the Privacy Shield Framework of September 2017.

Google Analytics uses ‘cookies’, which are text files placed on your computer, to help the website analyze how users use the relevant website. The information generated by the cookies about your use of this website is usually transferred to a Google server in the USA, and stored there. You can prevent this by setting your browser not to store any cookies.

Data processing is carried out for the purpose of improving our offer and our website. Taking into account that the privacy of our users is important to us, user data are pseudonymised. However, by activating IP anonymization on this website, Google will abbreviate your IP address in advance within member states of the European Union or in other countries party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide the website operator other services relating to website and Internet use. The pseudonymised IP address transmitted by your browser within the framework of Google Analytics will not be combined with other Google data.

You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by cookies and relating to your use of the website (including also your IP address) and from processing such data by downloading and installing the browser plug-in available under the following link: tools.

Users can also prevent Google Analytics from collecting data by clicking on the following link. An opt-out cookie is set to prevent future collection of your data when you visit this website: Disable Google Analytics

d) Use of social media plug-ins

(1) We currently use the following social media plug-ins: Facebook, Twitter, LinkedIn, and Google+. We use the so-called two-click solution. It means that if you visit our website, we do not initially transfer any personal data to the providers of the plug-ins in general. You can identify the provider of the plug-in by the marking above the initial letter or the logo. We offer the possibility to communicate directly with the plug-in provider by clicking on the button which is thereby activated; the plug-in provider is informed that you have visited the respective website of our online-offers. In addition, the data described under section 3 are transferred. In case of Facebook, according to information provided thereby, the IP-addresses are anonymized immediately after collection. By activating the plug-in, your personal data are transferred to the respective plug-in-provider and saved there (for providers in the USA). As the plug-in-provider collects the data mainly by using cookies, we recommend that you should delete all cookies in your browser settings before clicking on the greyed out box.

(2) We neither have any influence on collected data and data processing processes, nor are the full extent of the collection, purposes of processing, and storage periods known to us. We also have no information regarding the deletion of collected data by the plug-in provider.

(3) The plug-in-provider saves your personal data as user profiles, and uses them for the purposes of advertisements, market research and/or needs-oriented design of its website. Such analysis is carried out (even for users that are not logged-in) for the purpose of presenting user-oriented advertisements and informing other users of the social network about your activities on the website. You are entitled to object to the generation of such user profiles, the exercise of which you need to contact the respective plug-in provider. Through such plug-ins, we offer you the opportunity to interact with social media and other users, in order to improve our offers and make their design more interesting.

(4) Transfer of data is carried out regardless of the fact whether you have an account at the plug-in provider and are logged-in or not. If you are logged-in at a plug-in provider, data collected at our website will be connected to the account of the plug-in provider. If you click on the activation button or the link to this page, the plug-in provider shall also save this information in the user account and publicly share it with your contacts. We recommend that you log-out on a regular basis after using the social media, especially before activating the button, as you can thereby prevent the mapping to your profile at the plug-in provider.

(5) This website uses the remarketing function ‘Custom Audiences’ of Facebook Inc. (‘Facebook’). The function is used to present interest-based advertisements (‘Facebook ads’) to visitors to this website when they visit the social network Facebook. Facebook's remarketing tag has been implemented for this purpose on this website. This tag establishes a direct connection to Facebook servers when you visit the website. Information on your visit to this website is transmitted to the Facebook server, while Facebook transmits this information to your personal Facebook user account. For more information on Facebook's collection and use of data, and your rights and options for protecting your privacy, refer to the Facebook privacy policy Alternatively, you can deactivate the remarketing function ‘Custom Audiences’ under You must be logged in to Facebook to do this. In order to disable the tracking option on your Facebook account, click on the following

Please click here if you generally want to disable Facebook tracking:

(6) Further information on the purpose of the data collection and its processing by the plug-in provider can be found in the privacy statements of these providers where you can also get more information about your rights and possibilities to protect your privacy by adjusting the user settings.

(7) Addresses of the respective plug-in providers and URL to their privacy statements:

a) Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA;; further information on data collection:, sowie Facebook acts under the EU-US-Privacy-Shield,

b) Twitter Inc., 1355 Market St, Suite 900o, San Francisco, California 94103, USA; Twitter acts under the EU-US-Privacy-Shield,

c) XING AG, Gänsemarkt 43, 20354 Hamburg, DE;

d) LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA; LinkedIn acts under the EU-US-Privacy-Shield,

e) Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; Google acts under the EU-US-Privacy-Shield,

f) Integration of YouTube videos

(1) We have included YouTube-videos in our online offer that are saved at and which can be played directly from our website.

(2) By visiting the website, YouTube receives information that you have visited the respective sub-site of our website. In addition, the data listed in section 3 are transferred, and it is carried out regardless of the fact whether YouTube offers a user account that you have already been logged-in to or if no user account exists. If you are logged-on at Google, your data are directly matched with your account. If you do not wish the matching with your profile at YouTube, you need to log-out before clicking on the button. YouTube saves your data as user profiles, and uses them for purposes of advertisements, market research and/or user-oriented design of its website. Such an analysis is carried out (even for users that are not logged-in) for displaying user-oriented advertisements and informing other users of the social network about your activities on our website. You are entitled to object against the generation of these user profiles although you must contact YouTube to exercise this right.

3) Further information about the purpose and scope of data collection and the processing thereof by YouTube can be found in the privacy statement. There you can also find additional information about your data protection-related rights and possible settings to protect your privacy: Google processes your personal data also on the USA territory and acts under the EU-US-Privacy-Shield,

g) Integration of Google Maps

(1) We use the services of Google Maps on this website, which allows us to directly show interactive maps on our website and ensures the comfortable use of the maps.

(2) By visiting the website, Google receives the information that you have visited the respective sub-site of our website. In addition, the data listed under section 3 are transferred, and it is carried out regardless of the fact whether Google offers a user account that you have already been logged-in to or if no user account exists. If you are logged-in at Google, your data are directly matched with your account. If you do not wish the matching with your profile at Google, you need to log-out before clicking on the button. Google saves the data as user profiles and uses them for the purposes of advertisements, market research and/or user-oriented design of its website. Such an analysis is carried out (even for users that are not logged-in) for displaying user-oriented advertisements and informing other users of the social network about your activities on our website. You are entitled to object against the generation of these user profiles, although you must contact Google to exercise this right.

(3) Additional information on the purpose and scope of the data collection and processing by the plug-in provider can be found in the privacy statement of the provider. There you can also find further information on your rights and possibility to change the settings to protect your privacy: Google processes your personal data also on the USA territory and acts under the EU-US Privacy Shield,

If you are registered for our newsletter, the personal data you have entered are processed for the purpose of sending the newsletter.

Hemofarm ensures the confidential treatment of your data. If you wish, you can unsubscribe from the newsletter at any time in various ways: via direct contact with us, and via the link ‘unsubscribe from newsletter’, which is included in each newsletter.

The same applies to the distribution of newsletters on products and/or services from STADA affiliates for which you can register on the relevant product websites.

i) Contact

If you contact us by e-mail or a contact form, the personal data provided by you (e-mail, name, and telephone number) will be saved in order to answer your questions. The personal data collected for this purpose will be deleted once the data saving is no longer necessary. We limit the processing if there are legal time periods for data storage.

The provision of your personal data is neither legal nor contractual obligation. It means that you are not obliged to provide your personal data. If you decide not to provide your personal data, you may not be able to fully use some offers on our website.

j) Hemofarm only collects data (with the exception of web statistics) that you yourself have disclosed to use any of the services offered by Hemofarm (e.g. ordering of information brochures). These data will be processed and used exclusively for performing the service that you have requested (e.g. sending of the requested information material).

Furthermore, these data will only be processed or used for other purposes (e.g. sending of additional information on products or services or service material of Hemofarm) if you have previously consented to it.

Most Internet pages and functions which are made available by Hemofarm do not require personal registration of the visitor.

Personal data collected via this website can also be made available by Hemofarm to other Hemofarm companies and contractual sales partners as well as to other third parties. However, it is done only within the legally allowed scope.

4. Storage period
Purpose of storage Storage periodStorage period
General inquiries5 years

5. Place of data processing

Hemofarm processes your data also outside the European Union.

a) Due to the global activities of our company, we may transfer your personal data to the United States and other countries whose privacy protection laws might be less extensive than those within the European Union. Access to your personal data will be limited to natural persons who must be familiar with these data for the purposes set out in this privacy policy.

b) Hemofarm is a globally-active company. In the course of our business activities, we may possibly transfer your personal data also to recipients outside the European Economic Area (‘third countries’), where the applicable laws do not grant the same data protection safeguards as those in your home country. If this is the case, we shall maintain the applicable data protection regulations, and take appropriate protection measures to safeguard the security and integrity of our personal data, in particular through the conclusion of the EU standard contract clauses, which you can find at the following link:

c) Information on how to obtain a copy of appropriate guarantees is available at:

6. Transfer of your personal data

Your personal data are transferred to the following recipients: Google Inc., Facebook Inc., Twitter Inc., Instagram Inc., YouTube, LinkedIn Corporation for the purposes described under Section 3.

7. Safety measures

If we forward data to our service providers according to outlined services, in addition to mandatory legal provisions, they are bound by separate data privacy agreements concluded with us.

We apply security measures that we continually optimize in accordance with technical and legal developments to ensure protection of your personal data from (accidental or intentional) manipulation, loss, destruction or access by unauthorized third parties.

8. Links to other websites

Our online offer contains links to other websites. This Privacy Notice does not cover other providers.
We do not have any influence on these website providers to ensure that they adhere to privacy notices, and therefore, we do not accept any responsibility for accuracy.

Hemofarm website may contain hyperlinks to websites which are owned and operated by third parties. Such websites contain their own privacy policies and most probably use cookies, so we recommend that you should review them. The policies of these websites regulate the use of personal data transferred by you during your visits to the websites that might be collected by cookies. We do not accept any responsibility or liability for external websites which you can use on your own risk.

9. Contact

If you have any questions or comments regarding this privacy and cookie policy, you can address us at

Due to the rapid development of the internet, we shall make adjustments to our privacy regulations from time to time, if necessary. You will be informed on up-dates on this page.