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Strategic partnership between Mercator-S and Hemofarm
07. September 2020.
IDEA shops, Roda markets and Mercator hypermarkets are getting Zdravoteka shop sections. The products of the pharmaceutical company Hemofarm, such as vitamins, minerals, dietary supplements, syrups and other prescription-free products will be available on specially marked shelves in more than a 100 retail shops across Serbia from now on. With the offer in Zdravoteka, as well as the special offer in IDEA Organic stores, Mercator-S offers to its customers a wide range of products, and the possibility of purchasing ‘in one place’, with a special emphasis on products that follow the trend of a healthy lifestyle.

Through a strategic partnership with Hemofarm, Mercator-S is making another important step ahead in cooperation with domestic manufacturers and suppliers, this time from the pharmaceutical industry, which will expand the range by about 200 products, 60 percent of which are produced in Serbia.

‘We are fully focused on domestic products and such a strategic partnership with the leading pharmaceutical company in Serbia - Hemofarm, is a part of our strategy as a national retail chain procuring 97 percent of the total value of product range from local manufacturers and suppliers. The companies from Serbia account for 90 percent of our partners and it is a logical thing that Hemofarm undertakes such a serious project with our company. Zdravoteka is an important step towards meeting the wishes of our consumers to find everything they need in one place, in one store. Always ready for new and innovative steps, we are very proud to have made another, very important one for Mercator-S and Hemofarm, and above all for our customers’, Violeta Kovačević, Managing Director of Mercator-S, pointed out.

In addition to the 16 suppliers whose products make up the offer of Zdravoteka, the strategic partner of Mercator-S in this project is the largest regional manufacturer of medicinal products and preparations, the company Hemofarm.

‘It is very important that Mercator-S has recognized the significance of the pharmaceutical industry for society, and in cooperation with Hemofarm wants to offer Zdravoteka to a wide range of consumers. This has been a worldwide trend and it makes our products from the domain of medical prevention available to an even larger number of citizens in the retail shops of Mercator-S. We are happy to have the opportunity to bring innovation to practice, as well as new and wider opportunities to our consumers together with one of the biggest retail chains in Serbia, which is the leader in setting new retail standards, Dr Ronald Seeliger, CEO of Hemofarm, stated.

Zdravoteka has been opened in more than a 100 IDEA, Roda and Mercator points of sales across Serbia, and the plan is to be an integral part of the offer in additional 50 stores by the end of the year.